Social Media Is Better For Traffic!

Ah ha moment time!!!! In just two months of Social Media activity for two of our clients, we've quadrupled traffic for one client, and multiplied traffic by a factor of eight for another. And it's not just traffic for the sake of traffic....it's qualified traffic!

We've been following the site statistics quite closely since the launch of these two sites, and monitored social media activity as well. Our anticipation at the beginning of these partnerships was that the social media activity would boost the search results. That may in fact happen, but with just two months in for Google and Bing to do their work, it's too early to tell. Mind you, the keywords we positioned are working very well for them in search.

What we found is that in both cases the majority of the traffic is coming directly from social media activity. In fact, the traffic is being driven by 'influencers' in social media that discuss and promote our clients. So it's not fly by night visitors...it's valuable visitors.

A tell tale sign of this relevancy of traffic is indicated by the number of pages each visitor goes to within the site, and the time that they spend on the site. Again, in both cases the results are incredible. Now content has a lot to do with that, but knowing that we've attracted and retained qualified visitors gives us and our clients a strength they couldn't get from traditional media....atleast not for the price;-).

So, bottom line, make social media an active part of your internet marketing strategy and you'll see returns like you've never seen before.

Strategic Internet Success - Anjolique.com

An interesting thing about Anjolique.com is that they are battling in an industry that is comprised of the likes of such companies as Vera Wang, Davids Bridal and Alfred Angelo, some of the biggest names in wedding dress supply. The competition isn't the interesting thing....but the battle that's being won is!

Anjolique.com is now inching closer and closer to reaching the online traffic of their high budget counterparts, and their online activity is already proving to drive traffic to their dealer's sites....and it's only been ONE MONTH!!!

It was a tough leap to go from the traditional magazine advertising model that cost hundreds of thousands of dollars, to the revolutionary marketing medium of social media and search engine optimization, but it's already paying off.

The critical first stage of the transition focused on rebuilding their existing site, which comprised entirely of images and no text at all. A huge no no for search engines. Content, design, flow and strategic search engine modifications were carefully orchestrated to deliver the desired outcome of being found and being attractive and resourceful.

The second stage involved the creation and integration of social media properties that enable the company to market through conversation, a marketing paradigm shift that is ideal for their target market. With a highly active Twitter page and an information rich Facebook site that seamlessly mingle with their Anjolique.com site, traffic and sales are growing quickly. In fact, in the first two weeks of this year, the site has more than doubled the unique visitors it had for the entire month of January last year!

A well executed Search Strategy, and clever Social Media Strategy and a committed leadership team in the company are helping to drive traffic and success to this amazing wedding dress supplier.