An interesting thing about Anjolique.com is that they are battling in an industry that is comprised of the likes of such companies as Vera Wang, Davids Bridal and Alfred Angelo, some of the biggest names in wedding dress supply. The competition isn't the interesting thing....but the battle that's being won is!
Anjolique.com is now inching closer and closer to reaching the online traffic of their high budget counterparts, and their online activity is already proving to drive traffic to their dealer's sites....and it's only been ONE MONTH!!!
It was a tough leap to go from the traditional magazine advertising model that cost hundreds of thousands of dollars, to the revolutionary marketing medium of social media and search engine optimization, but it's already paying off.
The critical first stage of the transition focused on rebuilding their existing site, which comprised entirely of images and no text at all. A huge no no for search engines. Content, design, flow and strategic search engine modifications were carefully orchestrated to deliver the desired outcome of being found and being attractive and resourceful.
The second stage involved the creation and integration of social media properties that enable the company to market through conversation, a marketing paradigm shift that is ideal for their target market. With a highly active Twitter page and an information rich Facebook site that seamlessly mingle with their Anjolique.com site, traffic and sales are growing quickly. In fact, in the first two weeks of this year, the site has more than doubled the unique visitors it had for the entire month of January last year!
A well executed Search Strategy, and clever Social Media Strategy and a committed leadership team in the company are helping to drive traffic and success to this amazing wedding dress supplier.
