Social Media Is Better For Traffic!

Ah ha moment time!!!! In just two months of Social Media activity for two of our clients, we've quadrupled traffic for one client, and multiplied traffic by a factor of eight for another. And it's not just traffic for the sake of traffic....it's qualified traffic!

We've been following the site statistics quite closely since the launch of these two sites, and monitored social media activity as well. Our anticipation at the beginning of these partnerships was that the social media activity would boost the search results. That may in fact happen, but with just two months in for Google and Bing to do their work, it's too early to tell. Mind you, the keywords we positioned are working very well for them in search.

What we found is that in both cases the majority of the traffic is coming directly from social media activity. In fact, the traffic is being driven by 'influencers' in social media that discuss and promote our clients. So it's not fly by night visitors...it's valuable visitors.

A tell tale sign of this relevancy of traffic is indicated by the number of pages each visitor goes to within the site, and the time that they spend on the site. Again, in both cases the results are incredible. Now content has a lot to do with that, but knowing that we've attracted and retained qualified visitors gives us and our clients a strength they couldn't get from traditional media....atleast not for the price;-).

So, bottom line, make social media an active part of your internet marketing strategy and you'll see returns like you've never seen before.